Selangor FC Announces Yakult Malaysia As New Strategic Partner For Season 2023

Selangor Football Club, Selangor FC today proudly announced Yakult Malaysia Sdn Bhd, the cultured health drinks company, as our new strategic partner to compete in the Malaysian League season 2023.

Yakult Malaysia Sdn Bhd is a fully-owned subsidiary of Yakult Honsha Co. Ltd, made its debut in Malaysia in 2004 with the introduction of its first cultured milk product Yakult Ace before the launching of its less sugar, lighter version cultured milk, Yakult Ace Light (55% lesser sugar) in 2009. These drinks are produced fresh daily in its factory in Seremban using cutting edge Japanese technology and are certified Halal by JAKIM.

This strategic partnership will see Yakult branding displayed in the stadium on match days as well as the official SFC website, in addition to branding on a number of digital assets across all SFC social media platforms.

When met, Mr. Hiroki Yanase, Managing Director of Yakult Malaysia, stated, "This season, we are thrilled to be a part of the new Red Giants family. Our objective is to offer health and happiness to people all around the country, especially in Selangor, and one way we do this is via sports and advocating a healthy lifestyle. We hope this announcement will provide a morale boost for the Selangor team who will start their league action soon," he said.

Chief Executive Officer (CEO) of Selangor FC, Dr. Johan Kamal Hamidon also shared his happiness and welcomed the addition of Yakult Malaysia as our new strategic partner of SFC.

"We really appreciate and welcome the presence of international giant companies like Yakult to be part of our family. With great support from our strategic partners like this, it will definitely be a boost that will continue to encourage us to do our best in whatever we do," he said.

"We will give our full commitment to our strategic partners in ensuring that this good cooperative relationship can be maintained, besides to fulfilling the wishes and needs of our sponsors in order for us to grow and progress together," added Dr. Johan.

Selangor FC would like to welcome and thank Yakult Malaysia for this strategic partnership and hopefully this effort can open the eyes of more other companies in Malaysia, especially in Selangor to also become part of the Red Giants family.

At the same time, the Red Giants squad is actively preparing themselves ahead of the kick-off of the 2023 Malaysia Super League opening match against Kelantan United at the MBPJ Stadium, Kelana Jaya, this Sunday.

Demi Kebanggaan!