29 Nov, SHAH ALAM - First Pride Malaysia, a nugget brand by one of the affiliates of the world’s largest food companies and recognised global leader in protein. Tyson Foods Malaysia announces its thrilling partnership with Selangor FC that aims to elevate stadium experiences via its high-quality, halal-certified protein nuggets.

Tyson Foods Malaysia, a company based and built in Malaysia over the last three decades, has consistently shown a longstanding philosophy of supporting local communities through sponsorships and aims to continue these philanthropic efforts by fostering a strong connection with the local football scene through their partnership with Selangor FC.

Following the announcement of their partnership, First Pride nuggets and other products will be available for purchase at FAS Food during all matches held at the MBPJ Stadium. Match attendees will be able to enjoy First Pride’s varied range of nugget flavours and products from the audience stands while watching and cheering for their favourite teams.

First Pride Malaysia strives to support the football club’s endeavours towards cementing their long-lasting legacy during upcoming tournaments on a local and regional level.

The announcement of this partnership was held during Selangor FC’s home game as a part of Malaysia Cup 2024, the nation’s oldest annual cup tournament, with the goal of elevating the audience experience through First Pride’s snack selection.

Freddie Wong, Marketing Director at First Pride Malaysia elaborated “We believe that what makes football so special is how it brings people together. For example, when Faisal Halim scores a goal during a game, all of us fans of Selangor FC share a moment of exhilaration, whether you’re watching at home or live at the stadium.”

"Along with that, we are confident that our investment in the club will be utilized in the various initiatives executed by Selangor FC, be it an investment in the first team squad or in youth development whereby they aim to identify the next generation of superstars”.

This sentiment was a huge inspiration behind First Pride Malaysia’s chosen slogan for the campaign, ‘Your Team, Our Pride’, according to Wong. 

“We are truly grateful for the opportunity to partner with Selangor FC. We hope that our First Pride nuggets will bring fond memories for our fellow Selangor FC fans as they watch their favourite players live at the MBPJ Stadium.”

Dr. Johan Kamal Hamidon, CEO of Selangor FC, also commented, “We are delighted to welcome First Pride Malaysia to the Selangor FC family. This collaboration is about more than just food; it's about providing our fans with the option for high-quality, Halal protein nuggets. Together, we’re excited to bring innovative food options to the Selangor FC community.”

In addition to selling First Pride snacks at Selangor FC’s home stadium, this partnership will encompass various activities such as exclusive meet-and-greet sessions with star players, ticket giveaways, and other initiatives for the purpose of bonding with the community and rewarding the Selangor FC fanbase for their dedication.

The future looks bright for Selangorian football fans as First Pride Malaysia and Selangor FC embark on a new journey together, empowering them to share the joy of protein-based snacks and football alongside their fellow Selangor FC supporters.