LaundryBar Malaysia Announces Strategic Partnership with Selangor FC

LaundryBar, one of the country’s leading self-service laundry brands, is proud to announce its official partnership with Selangor FC, marking an exciting collaboration between a fast-growing lifestyle brand and one of Malaysia’s most iconic football clubs. Founded in 2013, LaundryBar has grown into a household name in the self-service laundry industry, with over 850 outlets in Southeast Asia. The brand is widely recognised for its clean, comfortable, and modern laundry environments, as well as its strong emphasis on customer convenience and community engagement.

Strengthening Community Through Sports

As part of this partnership, LaundryBar Malaysia will support Selangor FC through brand sponsorship, fan engagement activations, and on-ground presence during matchdays, alongside collaborative campaigns designed to bring fans closer to the game. This collaboration reflects LaundryBar’s continued commitment to community-building and meaningful local engagement. By aligning with one of Malaysia’s most passionate football clubs, the brand aims to connect with local communities, support the growth of Malaysian football, and create memorable experiences for fans across the country.

Selangor FC Welcomes Strategic Collaboration

Selangor FC expressed strong enthusiasm for the partnership, highlighting shared values between both organisations. Chief Executive Officer, Dr Johan Kamal Hamidon, said the club is proud to welcome LaundryBar Malaysia as an official partner. “We are proud to partner with LaundryBar Malaysia. This collaboration aligns with our vision to strengthen engagement with our supporters while enhancing the overall fan and matchday experience. We look forward to delivering meaningful initiatives that benefit our fans and support Malaysian football.”

Driving Brand Purpose Beyond Laundry

Through this partnership, LaundryBar reinforces its role as more than just a service provider. Football, a sport loved by all Malaysians, offers the perfect platform for the brand to engage with Malaysians from all walks of life.The collaboration also opens up opportunities for creative campaigns and grassroots initiatives that bring together sports, lifestyle, and everyday convenience.

Mr. Paul Ang, Founder & Group Managing Director from LaundryBar Malaysia said: “We see strong alignment between LaundryBar and Selangor FC in terms of community,passion, and consistency. Selangor FC has a proud history and a loyal fanbase, and we areexcited to be part of that journey while contributing in our own way to the local footballecosystem.”

“This partnership represents an important step for LaundryBar as we continue to grow beyondour core business. It allows us to connect with Malaysians on a more personal level, and we look forward to creating meaningful experiences that resonate both on and off the ground,” he added.